OSNOVA

Product · Design · Development SHV^® 2026

Valentina and Alexander had a media audience and wanted to monetize it by creating a product for Russian-speaking expats in Europe.

Beyond the media platform, there was no product: no identity, interfaces, journeys or IT infrastructure.

client

We created OSNOVA’s identity, complete product UX/UI, Telegram bot, Mini App, backend, CRM and admin panel from scratch.

The system takes a member from subscription purchase to daily club use. We continue to develop and support the product after launch.

project

03 scope

Create the product
entirely from scratch

Define the product design concept

Create OSNOVA identity and visual language

Design the complete product UX/UI

Develop backend and frontend

Build CRM and admin panel

Ship by the planned release date

04 user journey

One continuous journey without manual access management, lost links or searching through dozens of chats.

A member purchases a subscription, enters the product, registers and completes personalized onboarding.

After onboarding, the system adds the member to the Telegram channel and unlocks full Mini App access.

Members filter content by type and topic and save important publications to favorites.

The chat manager lists every community space, supports search and controls access.

In the community tab, members find peers by profession, interests, city and on an interactive map.

Members edit their public profile, complete daily tasks and earn points.

Earned points can be exchanged for discounts, content, consultations and club offers.

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